<%@ Language="VBScript" %> <% Dim conn,rs,sql 'create connection set conn = server.CreateObject ("ADODB.Connection") conn.Open "Provider=Microsoft.Jet.OLEDB.4.0;Data Source=" & server.MapPath ("fpdb/engglas.mdb") 'query to select active data... sql = "SELECT * FROM title, vote where title.active = 'y' and title.id = vote.id" set rs = server.CreateObject ("ADODB.Recordset") rs.Open sql, conn, 3, 3 %> <% Dim strq,ip,objRs strq="select top 3 * from fft order by id_num desc" 'response.Write(strq) Set objRs=objConn.execute(strq) %> Yahoo Search Marketing



» What is Search Engine?
» What is Keyword
» How Search Engine’s Work
» Understanding Search Engines
» How Search Engines Rank Websites
» Revenue Model of Search Engines
» Major Search Engines
» Differences in Google/Yahoo/MSN
» Search Engine Listings
» How Search Engine Users are Cheated
» Search Engines’ Branding Strategy
Major Search Engines

Yahoo! Search Marketing

Yahoo! (Yet another Hierarchical Officious Oracle) is an American computer services company with a goal to "be the most essential global Internet service for consumers and businesses".  It had begun as a student hobby and developed into an international brand name that has changed the approach people converse with each other and access, share and create information.

Yahoo! launched a highly-successful IPO in April 1996 with a total of 49 employees.

Yahoo! Search Marketing

Yahoo Search Marketing (SM), this product was formerly known as Overture, but previously Goto.com, the name it went under prior to 2001, that was the inventor of what is known in the search engine business as P4P, or Pay for Performance. There was initially a lot of controversy, with a lot of concern raised about manipulation and the results being irrelevant. In actuality, the auction model, combined with an extensive editorial team, produced highly relevant search results.

In 2003, Overture was acquired by Yahoo! for $1.7 billion. The business model and its crucial attendant patents were later copied by several competitors, including, most famously, Google under the trademark AdWords.

Earlier to its acquisition by Yahoo!, Overture declared it had a patent related to its pay per click business model (U.S. Patent 6,269,361), which includes advertisers bidding for top position on web sites. In its own words it asserts a patent "...related to the features and innovations surrounding our bid-for-placement products and our pay-for-performance search technologies,...” It has filed multiple suits over the issue. The largest suit, filed in 2002, was against Google, for its Adwords service, which provides a similar service (on its own web site, and on third party sites). Ultimately, Google and Overture (Yahoo!) settled the matter. Google agreed to issue 2.7 million shares of common stock to Yahoo! in exchange for a perpetual license.

Yahoo! Search Marketing PRODUCTS AND SERVICES

Sponsored Search
http://searchmarketing.yahoo.com/srch/
Sponsored Search prominently displays ads in search results on leading sites like Yahoo! & AltaVista.

Yahoo charges $5 deposit to open a Sponsored Search account. Click-through charges (the cost pay for each click-through) are subtracted from this amount.
 
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