Search engines are very popular among internet users and internet users are very positive about their online search experiences. Users paint a very rosy picture of their online search experiences. Searchers believe in their searching skills and are satiated with the results they find. They give their utmost trust on search engines, most of the searchers declare that search engines are a fair and unbiased source of information.

• 84% of internet users have used search engines. On any given day, 56% of those online use search engines.

• 92% of those who use search engines say they are confident about their searching abilities, with over half of them, 52%, saying they’re “very confident”.

• 87% of searchers say they have successful search experiences most of the time, including some 17% of users who say they always find the information for which they are looking.

• 68% of users say that search engines are a fair and unbiased source of information; 19% say they don’t place that trust in search engines. Despite their positive feelings, few internet users are highly committed to searching. Most say they could walk away from search engines tomorrow and return to the traditional ways of finding information. About one third of users search on a daily basis, but most search infrequently, with almost half searching no more than a few times a week. Nearly all settle into a habit of using one or just a couple search engines, with only
  a very few searchers branching out to try more than three.

• 50% of searchers say they could go back to other ways of finding information; 32% say they can’t live without search engines; and 17% say could let them go tomorrow.

• 47% of searchers will use a search engine no more than once or twice a week; 35%of searchers will use a search engine at least once a day.
  
• 44% of searchers say they regularly use a single search engine, 48% will use just two or three, 7% will use more than three.