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» What is Search Engine Marketing » What is Search Engine Optimization » Search Engines vs. SEO Firms

SEO is the process of increasing the amount of visitors to a web site by ranking high in the search results of a search engine. The higher a web site ranks in the results of a search, the greater the chance of the site has to be visited by a user. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

Search Engine Friendly Site's Standards

• Provide relevant information.

• Other sites link to yours

• Make useful, information-rich site, & make pages that clearly and accurately describes your content & theme of your business.

• Original and unique content of genuine value

• Pages designed primarily for humans, with search engine considerations secondary

• Hyperlinks intended to help people find interesting, related content, when applicable

• Metadata (including title and description) that accurately describes the contents of a web page

Search Engines Dislikes about Sites

• Hidden text or hidden links.
• Cloaking or sneaky redirects.
• Automated queries to Search Engines.
• Irrelevant words to load the pages
• Creation of many similar pages, sub domains, or domains with substantially duplicate content.

Competition of Search Engines

According to Google's annual report it faces competition from other internet companies, including web search providers, Internet access providers, Internet advertising companies & destination that may also bundle their services with internet access.

To be more descriptive they compete with Internet advertising companies, the companies that sell products & services online, other traditional media companies and web sites that seek to increase their search related traffic. These web sites may include those operated by Internet access providers, such as cable and DSL service Providers.

Search Engine about SEO Tactics

The common element that SE algorithms analyze is the way that pages link to other pages in the Web. By analyzing how pages link to each other, an engine can both determine what a page is about and whether that page is considered "important" and deserving of a boost in ranking. Just as the technology is becoming increasingly sophisticated to ignore keyword stuffing, it is also becoming savvier to Web masters who build artificial links into their sites in order to build an artificial ranking.

And last but not least about the search engine revenue, major search engines generate their revenue almost entirely from advertising and reduction in spending by or loss of advertisers could seriously harm our business.

Responsibility of search engine companies towards SEO companies

Search engines are putting their best to embrace ethical SEO companies, and have made vociferous efforts to be seen to listen to the concerns of the legitimate SEO industry. This has created much more of a culture of openness with search engines than was apparent in the past, although a cynic might say that this is also due to the move towards the PFI concept which makes SEO companies, and their clients, customers of the search engines. That aside, legitimate SEO companies are now in a strong position to influence the evolution of search engines, and indeed of their own industry by employing ethical methodology, and becoming valued search engine customers.

Responsibilities of Search Engines

Some search marketers feel reporting search engine spam is an entirely legitimate means of displacing unfair competition. Others say the search engines themselves are wholly responsible for keeping their results free from algorithmic manipulation. Those who embrace the latter rationale wonder if the search engines really want help constructing timely spam filters, why they don't put a bounty out on spam sites.

It’s the responsibility of each user of search engine to report search engine spam when they see it, competitor or not, to help make search results more relevant overall.

If a competitor uses spam tactics to attain top positioning in the major search engines, it's indeed in your best interest to report the site. But you've got to be very certain spam tactics are in play, have proof of which tactics are being employed, and make certain you understand what constitutes spam on each of the major search engines.

Some webmasters use unethical tricks and techniques to artificially boost their web site's rank in the search results. This dilutes the quality of search results and the accuracy of these search results become questionable. For this reason, the search engines continuously try to trace out the spam techniques which web masters might use and penalize or ban them.

Search engines continue to reconstruct their algorithms to prevent spammers from flooding the results page with irrelevant or low quality content. Sometimes, they may even ban web sites from their index if they are suspected of using spam.

These days, search engines encourage ethical search engine optimization techniques and pay attention to the concerns of legitimate SEO companies. Legitimate search engine optimization companies are now in a strong position to influence the evolution of search engines, and indeed of their own industry, by using ethical methodology, and becoming valued search engine customers.

Search Engines and SEO Companies Serving Each Other

Today search engines & SEO companies are complementing each others.  SEOs are empowering the sites according to the standards set by SE's which makes search engines to choose best in WWW. Higher number of traffic reaches to the search engine & the site gets retrieved again and again.  

Historically, Search Engine has led the way in championing the virtues of natural or organic search. Its primary focus has always been to return fast, highly relevant results based on the content of the page, the relevancy of links pointing to that page, and other "objective" criteria. Sponsored listings have always been clearly separated from the organic search results on search engine. However, many other engines have experimented with mixing the two types of search without clearly labeling which is which. This has been followed by public outcries, and at least one cautionary set of statements issued by the FTC in 2002.

While optimizing your Web site to rank well for organic searches takes more effort than simply buying an ad, it can provide your business with one of the highest ROI results that you're likely to find. Numerous studies have placed search engine optimization at the top of the list of the most effective forms of online marketing. Its low cost, high relevancy and high conversion rates make it an ideal marketing vehicle for almost any business.