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» What is Search Engine? » What is Keyword » How Search Engine’s Work » Understanding Search Engines » How Search Engines Rank Websites » Revenue Model of Search Engines » Major Search Engines » Differences in Google/Yahoo/MSN » Search Engine Listings » How Search Engine Users are Cheated » Search Engines’ Branding Strategy

Each time a new vertical search service or content distribution type comes about it offers a quick and easy opportunity to help you boost your exposure. If you get in a market before it is saturated there is likely going to be

• less competing content
• fewer and weaker social barriers to break through
• fewer signals of quality that are usable to organize information (thus if you title / label it smartly you won half the battle right there)
• less of a requirement to be citation worthy
• larger margin per unit effort

So let's say you go to the largest auction. The only way you are going to find great deals there are if

• the competition is clueless
• there is a glut of supply that either saturates the market or prevents people from wanting to dig through the noise to find the gems
• the seller does not know how to describe the value of what they are selling
• you know a market better than the market does and can accurately predict future performance (I was bad ass at this as a kid with baseball cards)
• you think you are getting a deal, but are actually getting quite screwed

You can think of search (and the web as a whole) as an auction for attention. SEO is all about maximal ROI per unit effort while using a risk level you are comfortable with.

Google is doing in-line search suggest for related popular searches. They also are providing guided categorization of travel, medical, and perhaps a few other types of search. Each time they split up their traffic on the generic terms and provide a path to more niche fields they help boost those niche markets. The framework with which they set up their categorization might be good keys for ways to set up internal navigation or what niche sites are worth building.

How does Google spam?

• Profit share partnerships with garbage AdSense sites.
• Inadequate editorial filtering of their ads such that they have even profited from ads promoting child porn.
• Accidentally making pre-releases available or listing them in their robots.txt
• Labeling everything as a beta so they can double dip on news.