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Search Engine over the period of time gave a new definition and took the WWW to the new heights. We can’t ignore the growth of WWW without Search Engines. And Search Engines played an extremely important role in satisfying the queries of common users on web. They took e-commerce to the new horizons and turned the online business in billions in a very short span of time.

Now after the successful performance in terms of Organic Results over the period of more than 6 years, it has been experienced that many Search Engines wanted to cash upon the amount of traffic and their Brand name in online market. They have started PPC advertisements to generate revenues, which was shown as the vertically on the right side. Paid advertising being the only source of revenue for Search Engines they started showing 3-4 Advertisements at the top of Organic results for increasing their revenue.

Now Search Engines has realized that their own Organics Results are giving competition to their paid advertisements. Though the number of Internet users was increasing in millions every quarter but due to highly relevant Organic Results, Search Engines were unable to reach the expected revenue milestones.

Now the concept of Spam Results or Irrelevant Results and Manual Manipulation of Organic results came into existence. Now with Spammed and Irrelevant results common surfers were unable to find the information, which they were looking for. Now users start diverting to the paid advertisements, which were very well mixed by Search Engines such that a common user can’t differentiate between the Organic and Paid results easily.

Due to this activity many Search Engines made billions but they forgot that they start loosing their Brand image, which will definitely leads the degradation of such Search Engines. Carrying out an online search can be a frustrating experience these days, often resulting in an excessive amount of irrelevant, incoherent and inaccurate data that must be trawled through before finding the information you need. Indeed recent research has shown that there are millions unsuccessful searches every day, and as the Internet continues to expand rapidly, this problem is getting worse. If the same activity of Spammed and Irrelevant results is not taken under control from the current leading Search Engines then it future may some new Search Engine would arrive with better Search and Relevant results.

Power corrupts and absolute power corrupts absolutely.

According to a recent poll published on webproworld.com forum, the small fraction of vote registered speaks volume of the dissatisfaction level of surfers online.

With recent Google's search behavior will you...

What does this mean? Why is the Goliath losing its popularity? Are you finding a common thread relating to these search engines as where we are heading? Let’s see the issues at stake, discuss it on this virtual platform and spread the word for a common goal. Search engines have to be responsible and accountable for all their actions. List is endless. We raised few, you add more and enlighten the virtual media because you also are a part of responsible netizen.