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Quotes
Many search engines have gone to great lengths to fuzz
the line between editorial and commercial listings. J.D.
Lasica, OJR Senior Editor, www.onlinejournalism.com
“We don't oppose Paid Search advertising, of course. We
just support editorial integrity.” Ralph Nader, Founder,
Commercial Alert. Commercial Alert is a consumer organization in
Portland that had filed a formal complaint with the Federal Trade
Commission in March, 2002, charging that eight of the major search
engines of that time were "inserting advertisements in search engine
results without clear and conspicuous disclosure that the ads are
ads."
"Search engines like Yahoo! have actually backed away
from disclosure that may have been in place a year ago. I think
that all of the search engines could do better in disclosing a lot
of things, including making a better effort to disclose what the
paid advertisements are. I personally like the wording "paid advertisement"
as an adequate description, as opposed to "sponsored listings."
Jared Spool, , Charter member of the Consumer WebWatch Advisory
Board and a though leader in the field of Web site usability and
design At 'User Interface Engineering', a research firm that studies
the frustration introduced by new technology. Contradictions??
"First, I believe the crawl/index team certainly has enough machines
to do its job, and we definitely aren't dropping documents because
we're "out of space." " http://www.mattcutts.com/blog/indexing-timeline/
Referring to the sheer volume of Web site information, video and e-mail that Google's servers hold, Schmidt said: "Those machines are full. We have a huge machine crisis."
http://www.iht.com/articles/2006/04/21/business/GOOGLE.php
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