Spamdexing or search engine spamming is the practice of deliberately creating web pages which will be indexed by search engines in order to increase the chance of a website or page being placed close to the beginning of search engine results, or to influence the category to which the page is assigned. Many designers of web pages try to get a good ranking in search engines and design their pages accordingly. Spamdexing refers exclusively to practices that are dishonest and mislead search and indexing programs to give a page a ranking it does not deserve.

If we have a look on search results of major search engines like Google, Yahoo or even Msn, the quantity of spam is increasing day by day. Search engines are now following reverse process. Previously after every algorithmic update, search results were better but now they are worse.

One reason for having so much of spam on result pages could be; providing more visibility to paid advertisements. Search engines receive no revenue from organic results and receive maximum of their revenue from paid advertisements.

Search engines do make news here and there that they are doing best to remove spam from search results, but their efforts are no more visible in search results.

Considering the fact that; Google's 2006 first quarter revenues are in, $2.25 billion, up 79 percent compared to the same time last year and 17 percent over last quarter. Net income was 62 percent higher than last quarter. The vast majority of Google's revenue comes from advertising. Only a tiny slice comes from other sources, such as enterprise search services, web search services and other products.

How much revenue do you think came from Gmail, or Blogger, or Orkut, or Keyhole, or News?

And Yahoo reported $664 million in 2005 Q4 revenue, up 132 percent from last year making it the most successful quarter in its 10-year history. Net income for the fourth quarter was $75 million, up from $46 million a year ago period. More than 80 percent of the Web portal's overall revenue in Q4 came from advertising and marketing.

Isn’t this a fact that search engines are making profit form the spam?
               
Google wants you to click the advertisements, rather than the SERPs results. Google makes money - pure profit - when you click on an ad, in preference when you click on search result.

If you want to be seen in Google, you have to pay to play - and create an AdWords account. In other words, it pays to play.

Perhaps with its executives focusing on how to maximize the revenue from advertising, and aggressively expanding the company's advertising franchise, Google has forgotten that it once had a search engine too.