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» Internet  User’s and Search Engines » User’s Search Experience

Most internet users are naïve about search engines.

Only a little more than a third of search engine users are aware of the equivalent sets of content commonly presented by search engines, the paid or sponsored results and the unpaid or “organic” results. Overall, only about 1 in 6 searchers say they can consistently distinguish between paid and unpaid results.

The situation is really ironic because half of all internet users say they would stop using search engines if they thought engines were not being clear about how they present their paid results. Users are not against the idea of including paid results all they want from search engines is the clarity about the practice of presenting paid results.  Presented below are some statistics that will further enlighten the matter.

• 62% of searchers are unaware of the distinction between paid and unpaid results.
  
  
• 18% of searchers overall (47% of searchers who are aware of the distinction) saythey can always tell which results are paid or sponsored and which are not.

• 70% of searchers are comfortable with the concept of paid or sponsored results.
  
• According to 45% of the searchers, they would stop using search engines if they thought the engines weren’t being clear about offering some results for pay.

• 65% of searchers who have h 6 or more years of online experience say search engines are a fairand fair source of information; 73% of others who have been online 5 years or less say so.

• 64% of those who use engines at least daily say search engines are a fair andunbiased source of information; 71% of those who use search engines less often say so.

• 63% of those who use more than 3 search engines say search engines are a fair and unbiased source of information; 69% of others say so.

Internet users turn to search engines for both their important and their trivial questions.

Half of the Web searchers generally split their searches among those for fun and those that are more important to them, according to searchers the most popular search terms are dominated by pop culture, news events, trends, and seasonal topics. These kinds of search terms constitute about half of what people search for; the other half are “unique” terms that reflect users’ diversity of idiosyncratic and special interests.

• As per 55% of searchers half of the information they search for is important to them and the remaining is secondary.
  
• 28% of searchers believe that most of the information they search for is important to them.
  
• According to 17% of searchers most of the information they search for is trivial.
  
• The fact and figures become even interesting with young searchers, those in he age group of 18 – 29 years old, who have practically grown up with the internet, are more likely to be searchers. They are very frequent in search and also rely more on search engines and are more trusting and tolerant of them.
  
• 89% of internet users under 30 years have used search engines, compared to 85% of those 30 – 49 years, 79% of those 50 – 64 years, 67% of those over 65 years.
  
• 27% of internet users under 30 years use search engines several times a day, compared to 25% of those 30 – 49 years; 15% of those 50 – 64 years and 8 % of those over 65 years.
  
• 97% of internet users under 30 years express confidence in their search skills, compared to 93% of those 30 – 49 years; 83% of those 50 – 64 years and 79% of those over 65 years.
  
• 36% of internet users under 30 years say they couldn’t live without search engines, compared to 35% for 30 – 49 years, 26% of those 50 – 65 years, and 18% of those over 65 years.
  
• 72% of internet users under 30 years say engine are fair and unbiased, compared to 68% of those 30 – 49 years; 65% of those 50 – 64 years, and 66% of those over 65 years.
  
• 74% of internet users under 30 years say it is fine for search engines to offer paid and unpaid results, compared to 71% of those 30 – 49 years, 67% of those 50 – 64 years and 60% of those over 65 years.