Undoubtedly Google is the world's most popular search engine. But recently the King of search engine world is going through a bad phase due to its recent Big Daddy Update. Many in the internet community are disappointed with the quality of results and lots of other factors related to this update. The much hyped Sandbox filter effect is denying users access to new web sites and content and the surfers and online traders are simply not happy.

SEM experts are wondering if this is the end of the road for them with Google. And while they are closely following all forums, article, and recent news and waiting for something good to happen, there is still an element of doubt that is making the entire web fraternity restless. It's not hard to guess that webmasters and SE experts along with online e-commerce merchants are the prime target bearing the brunt of this sudden algo upheaval.

However, the dissatisfaction with Google is increasing rapidly because of its reluctance to index and catalogue new websites. Newly launched websites are being indexed by Google's robots as normal but the information that they obtain is not being converted into actual page listings for time periods that exceed, in some cases, nine months.

As with all things Google related, the exact nature of any filters or algorithmic changes remains purely conjecture as Google never reveals anything about its inner workings. Empirical evidence however does seem to point to a delaying filter being applied by Google in an effort to stop those seeking to unfairly manipulate its search listings.

These temporary spamming techniques involve the establishment of thousands of search engine optimized web sites that link to one another with the sole aim of manipulating Google's search results in their favor, without providing any real value to the unsuspecting searcher.

This being the case, Google's motives for delaying the cataloguing of new websites for up to nine months, would indeed seem honorable in its intentions. The problem is that owners of legitimate new web sites are being denied the opportunity to position their products and services in front of Google's massive audience.

Undoubtedly, Google has been a very consistent and trusted search engine. It has made online searching a cup of tea for each and every individual on the World Wide Web. However, the increase in popularity and users trust has gone over their head. With the increase in trust, development of brand and improved market share, Google started smelling the "revenue flesh". There has been a tremendous increase in revenue of Google in a year or so. The reason behind this may be attributed to the shift in Google's focus that is towards advertising and paid listings.

The recognition of Google as a major brand was followed by the increase in revenue and the market share. This resulted in Google focusing more on advertising and sources to generate revenue. The recent launch of IPO by Google makes it mandatory for the major player to focus on generating more revenue to book more profit and in the process keep the investors the share market interested in its offerings.

In the current Google's primary interested is in generating revenue, shifting from its claim of being the search engine that provided relevant results. Undoubtedly Google is on the way to becoming a paid search engine

What are the reasons behind the spammed and irrelevant results that are appearing in natural listings? Well, Google has been shrewd to answer that this is just another update but people in SEO/SEM community very rightfully perceive the reasons behind the whole "manipulation of SERPS by Google".

" The prime source of revenue for Google is AdWords and it seeks advertisers to buy space on major keywords. There are manipulations or spam on major keywords which attract high bids.
" Google does not want sites on major keywords to appear on top of search results provoking a user to click on the sponsored results.
" Google in trying to force the site owners to switch towards sponsored listing if they want to survive.

The bottom line is that users are dissatisfied with Google because of its lack of relevancy and quality. Google is definitely losing trust among surfers and the online business community.