Google - Features and Products
List of all Google Services
Google Adsense
Google's AdSense program allows third-party sites to run Google's
famously successful text ads, which also get tailored to each of
site's pages' content. In other words "AdSense is a site monetization
program run by Google. Website owners can enroll in this program
to enable text, image and, more recently, video advertisements on
their sites. These ads are administered by Google and generate revenue
on either a per-click or per-thousand-ads-displayed basis."
Google AdSense is a virtual advertising agency, which automatically
places ads on your Web pages and selects which ads to publish according
to the specific type of content available on each.
What I don't like about Google AdSense:
I frankly feel very uneasy to be in a business relationship where
my business partner, Google acts like God and I have to maintain
blind faith and full trust in whatever it does.
Fact is that I have no way to check or verify whether Google is
effectively providing me with what I deserve for my marketing communication
effort.
http://adsense.google.com/
Google AdWords
Strengths:
Google AdWords has by far the widest coverage of any of the providers,
allowing advertisers to reach a wide market using just one system.
This coverage also makes it the most suitable for specialized businesses,
who would not receive much search traffic from the smaller PPC providers.
The minimum cost per click for a keyword can be a little as 1p,
which can make AdWords suitable for editorial or low order value
websites, where the 10p minimum cost per click required by the other
providers would not be so cost-effective.
Weaknesses:
Google AdWords has now become so popular in some market sectors
so that bidding is very competitive, meaning in some cases better
value can be found elsewhere. The system provided by Google is very
sophisticated - for example, ranking position can be determined
by the bid price and the click through rate of the advert - so that
the service can be difficult for beginners to understand initially.
http://adwords.google.com/
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