Digg This! Turmoil has engulfed the Internet Republic. The cyber highway for E-commerce and free information routers to outlying Net neighborhood is in dispute (or did I say in danger?). Hoping to resolve the matter while advocating self-imposed autocracy of Net neutrality, the greedy Search Engines have started censoring the right to freedom of speech and fair representation for e-Loci of search results at their behest.

While the voice of perturbed Netizens endlessly debate this alarming chain of events, the Supreme He-Who-Must-Not-Be-Named is secretly working on its evil design to rule the entire information eGalactica. And amidst this brouhaha, the self-appointed guardian of galaxy Informatica is enjoying exponential growth of moolah in their coffer through IPOs at a rate that simply boggles the mind. Here's just a brief peek at the latest tallies.

Flashback. Are you still not able to correlate where we are heading by now? Well, not many million moons away, it all started with an e-bang. A virtual entity known as World Wide Web (aka www), omnipotent and omniscient, was born and came into existence. Along came torchbearers (now known as search engines) to show the light of knowledge to cyber denizens and help them connect with  the neighboring e-planets.

Circa 2006
As the e-Empire expanded, things started to go haywire, per se. Search Moguls felt an insatiable urge to control the web, define, and rule the rules. An offspring in the shape of Net autonomy started to foster behind the scenes for major search players to vie for larger slice of the pie. Nonetheless the corporate motto is "Don't be evil".

The Big Machine Crisis Eric Schmidt (Google CEO) describes Google as having a storage or "machine crisis" basically noting that the machines are full.	Applied Semantics Influence In the recent light, a commonly discussed topic is that of the seemingly conspicuous division between the algorithmic results and ads into categories of commercial and informational.
Balancing Paid and Organic Search Engine Marketing Now fast forward to 2006, where Google, if we're to believe the popular prints, is simply smarter, more agile, more cunning, and far more darkly mysterious than its incumbents can fathom.	Google and Yahoo having trouble with results? Threadwatch has reported finding evidence that Google is having trouble with sub sub domains.
Click Fraud The other enabler for the explosion of spam content and click fraud is Google's roughly 60% stranglehold on Web search, which gives it a pretty effective monopoly.	Who needs auditor? Why the lack of clarity? Because the inner workings of Google's click-recognition procedures are opaque, and audited by ... Google! (Convenient, eh?) All anyone else can do make guesses -- some researched, some not.
Freedom of Speech at stake Do we have a right to freedom for speech? Who defines Hate Messages? It has been noted and discussed widely recently that Google without any prior explanation or notice, has been terminating its News relationship with conservative e-zines and web journals.

Power corrupts and absolute power corrupts absolutely.

According to a recent poll published on webproworld.com forum, the small fraction of vote registered speaks volume of the dissatisfaction level of surfers online.

With recent Google's search behavior will you...

What does this mean? Why is the Goliath losing its popularity? Are you finding a common thread relating to these search engines as where we are heading? Let’s see the issues at stake, discuss it on this virtual platform and spread the word for a common goal. Search engines have to be responsible and accountable for all their actions. List is endless. We raised few, you add more and enlighten the virtual media because you also are a part of responsible netizen.