Despite being the world's most popular search engine, many in the internet community are disappointed with the Lord of the Search Jungle, Google. The fabled Sandbox filter is denying users access to new web sites and content and the mob are not happy. Is this the end of the love affair with Google?

Google is unarguably he king of the search market and is twice as popular as its nearest rivals, Yahoo and MSN. As per o the July 2005 Nielsen//NetRatings survey of the search habits of over a million web users, Google accounts for over 46.2% of the estimated 4.5 billion searches that occurred in that month.

However, the dissatisfaction with Google is increasing rapidly because of its reluctance to index and catalogue new websites. Newly launched websites are being spidered by Google's robots as normal but the information that they obtain is not being converted into actual page listings for time periods that exceed, in some cases, nine months.

As with all things Google related, the exact nature of any filters or algorithmic changes remains purely conjecture as Google never reveals anything about its inner workings.Empirical evidence however does seem to point to a delaying filter being applied by Google in an effort to stop those seeking to unfairly manipulate its search listings.

These temporary spamming techniques involve the establishment of thousands of search engine optimized web sites that link to one another with the sole aim of manipulating Google's search results in their favor, without providing any real value to the unsuspecting searcher.

This being the case, Google's motives for delaying the cataloguing of new websites for up to nine months, would indeed seem honorable in its intentions. The problem is that owners of legitimate new web sites are being denied the opportunity to position their products and services in front of Google's massive audience.

Those of a less than generous nature may say that this is an attempt by Google not to rid the world of search engine spammers, but instead is a covert operation designed to increased advertising revenues as those sites denied organic listings on Google are forced to resort to Pay Per Click advertising through Google's Ad Words programme.

Indeed many are now openly asking why Google does not give users the option to search the fabled "Sandbox" for new web sites and content, and provide warnings that these new sites have not yet proved themselves through longevity, relevance or popularity.

Rumblings within the internet community now point out that the original quality that first attracted them to Google, the ability to easily find new and exciting content, is now absent from its present offerings and that alternatives such as MSN now offer the real deal in terms of new and original content.

The one thing that has always stood Google in good stead is its ability to adapt and evolve whist mirroring the needs of the internet community. Only time will tell if it's mystical "Sandbox" proves to be an anti-spamming filter too far and if Google can once again return to the affections of the web community.

Comments:

Undoubtedly, Google has been a very consistent and trusted search engine, it has made online searching a cup of tea for each and every individual on the World Wide Web. However, the increase in popularity and users trust has gone over their head.  With the increase in trust, development of brand and improved market share, Google started smelling the “revenue flesh”. There has been a tremendous increase in revenue of Google in a year or so. The reason behind this may be attributed to the shift in Google’s focus that is towards advertising and paid listings.

The recognition of Google as a major brand was followed by the increase in revenue and the market share. This resulted in Google focusing more on advertising and sources to generate revenue. The recent launch of IPO by Google makes it mandatory for the major player to focus on generating more revenue to book more profit and in the process keep the investors the share market interested in its offerings.

In the current Google’s primary interested is in generating revenue, shifting from its claim of being the search engine that provided relevant results. Undoubtedly Google is on the way to becoming a paid search engine

What are the reasons behind the spammed and irrelevant results that are appearing in natural listings? Well, Google has been shrewd to answer that this is just another update but people in SEO/SEM community very rightfully perceive the reasons behind the whole “manipulation of SERPS by Google”.

• The prime source of revenue for Google e is AdWords and it seeks advertisers to buy space on major keywords. There are manipulations or spam on major keywords which attract high bids.
• Google does not want sites on major keywords to appear on top of search results provoking a user to click on the sponsored results.
• Google in trying to force the site owners to switch towards sponsored listing if they want to survive.

The bottom line is that users are dissatisfied with Google because of its lack of relevancy and quality. Google is definitely losing trust among surfers and the online business community