To conclude, Internet is an all important aspect for business marketers. Television, print, newspaper, and other traditional marketing avenues will no longer be there but if ignore internet you are by far out of the competition. On the other hand, those who have embraced the Internet have demonstrated its power and are innovators.

Most people believe that we have only seen the beginning of a technological leap. Marketing on the Internet is a new business channel, yet in many ways it is very similar to traditional marketing, for example by focusing on the five constants of marketing. But companies need to learn what works on Web sites, how to communicate their message and how to differentiate their Web sites. You should examine companies who use their Web sites as a promotional tool, for brand image building, as a distribution channel, for customer service, and in building supplier relationships.

The Internet provides business a new and better path to do the things they do. The Internet has the potential to cut costs for selling and buying organizations. Automated functions and instant data information can cut purchasing cycle times; reduce human resources costs and lower transaction costs for suppliers. Further to cost reductions, there is increased efficiency.

Internet has made customer service, product information, product ordering and order-tracking possible for customers 24 hour a day every day of the year. These are value-added services that serve to differentiate the products they compliment. Increasingly through innovative outside relationships, organizations are aggressively reshaping themselves and fundamentally changing the way they do business. Unprecedented levels of performance and profitability have resulted from these efforts.

The bottom line is that Internet today has become the deciding factor for organization-shaping management strategies. In the ongoing scenario corporations better serve their customers and their bottom line by functioning more as a focus of resources than as an owner of resources. Outsourcing non-core functions like Web Site Maintenance and the use of Internet business consultants provides many companies with enhanced levels of service at a lower cost. Global competition is at its apex with the introduction of new technologies. Those who can play with or else exploit the opportunities of this new technology will win. Internet marketing enables a large company to be responsive, innovative, and fast and a small company to compete internationally with the “big boys.”

http://www.customersincorporated.com/library/Internet_Marketing.pdf