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SE Humour >> Black
Hat Techniques
Well, Well, Well. Search engines have always cautioned against
black hat techniques. But now the norms have changed, TRUST ME,
you must beware of certain techniques in your optimization process.
Once upon a time, not long long ago, these techniques were
called white hat. and then one day a ghost called "paid placement"
made these "Black Hat"!!!!
- Title Tag - The title tag is the most powerful
on-site SEO technique you have, so use it creatively! What you
place in the title tag should only be one thing, the exact keyword
you used for the web page that you are trying to optimize. Every
single web page should have its own title tag.
- ALT Tags - ALT tags were meant to be for text
browsers because the images didn't show in text browsers and the
ATL tags would tell the visitor what it's about. You should put
your main keyword(s) in the ALT tags, but don't over do it because
you could get dropped in the results or even worse banned for
life!
- Link Popularity - Link popularity is the most
powerful SEO tool out of all them. Most search engines don't even
consider web sites if there is not at least one or two links pointing
to the web site. Having another site(s) link to your web site
is important when it comes to getting your site a good ranking.
Your keywords should be in the links you get and keep the keywords
short. When you receive requests for a link exchange, check the
site out before linking with them, check for spam (Repeat keywords,
hidden text, etc.)
- Keyword Density - This is also vital and should
be used with research. You should use the keyword(s) once in the
title tag, once in the heading tag, once in bold text, and get
the density between 5% to 20% (Don't over do it!). Also use your
keyword(s) both low and high on the web page, keyword(s) should
be in the first sentence and in the last one.
- Page Size - Your web page's speed is important
to your visitors and the search engines. Why? Because the robots
will be able to spider your web page faster and easier. Try your
best to keep your web page over 5k and under 15k in size.
- Rich Theme - Search engines are looking at
themes more and more. Build content (Articles, FAQ, tips, etc.)
much as possible and keep the web pages around 200 to 500 words.
Create content that's related to your market and link them out
to other related content on your site. Try to get 200 web pages
or more.
- Web Site Design - This is also important, if
you want to get indexed! Text content should out weigh the HTML
content. The pages should validate and be usable in all of today's
leading edge browsers. Stay away from flash and Java Script, search
engines dislike them both a lot.
- Insite Cross Linking - This will help you get
all of your web pages indexed by the search engines. Your web
pages should be no more than three clicks away from the home page.
Link to topic related quality content across your site. This will
also help build you a better theme through out your web site.
On every page you should link back to your home page and your
main service(s).
By the "Nutty Researcher"
(The above information has been presented due to my deep feelings for the search engines. I take no responsibilty of any misaction you take on the basis of the same. )
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