According to an article "The worse Google gets, the more money it makes?" published in TheRegister website, a common theory is highlighted in details. Is Google conspicuously making money due to this everlasting technical snag, per se?

“Now fast forward to 2006, where Google, if we're to believe the popular prints, is simply smarter, more agile, more cunning, and far more darkly mysterious than its incumbents can fathom. Noting the Big Daddy fiasco - Google's attempt to weed out the spam from its search index - McGuire notes that Google profits from the irrelevance. Google makes next to no money from "search", but makes all of its money from selling advertising.”

Another voice suggests on the identical lines. "Google may take some action here and there, but I believe that they actually like a little mud in the main organic results for commercial terms. Why? Because less than stellar organic results (from practices like web spam) mean higher CTR’s on their paid links and more juice for their quarterly earnings.”

Whatever maybe the reason, but one thing is for sure that search results are not fair to large extent. Results are still skewed, be it organic listing or sponsored one. How much more time Google will take to streamline and resurrect the results is still in limbo. Call it storage problem, big machine crisis, applied semantics influence, technical snag or else, the bottom line is this that virtual market is confused and left without clue as what is happening.