There are theories and hypotheses abound in the SE community in wake of the recent Big Daddy update. Be it "SEO Filter", stemming, applied semantics influence, page rank, anomalies within the results, or sites not being indexed, the overall picture of this update is still hazy for webmasters and optimization experts.

Is Google manipulating organic results? Some theories suggest that Google is certainly benefiting from these messed up results. According to Search Engine News, Google has started to experiment with manipulating the organic results listings in order to find ways to earn additional revenue, as well as expand their service offerings to their users.

According to an article published in Seopros.org, “Another commonly discussed topic is that of the seemingly conspicuous division between the algorithmic results and ads into categories of commercial and informational. This has raised a lot of eyebrows with the constant rumor of Google going public, the theory being that it is a money grab. I can only hope this isn't the case because I've yet to see that work out in a positive result for anyone, stockholders or users!”

There was a time when people blindly felt top ten slots for organic results to be sacred. It was never meant to be tampered or engineered but to show only natural appearance. But that myth is shattered with recent update as the ten organic listings that make up each page of their results pages are skewed. Is it so because things have changed since going public? Or is it lingering obsession with generating revenues and profits due to this sudden so-called (to presume) accidental windfall?