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About OrganicSpam The Three Musketeers: Google, Yahoo and MSN Why should this matter to all the Netizens out there? Because search engines have become indispensable to our online existence as we look for ways to sensibly navigate the Web's billions of pages. A few years back, traffic was more evenly distributed amongst various search engines for different websites and the incoming traffic on these sites was not solely dependent on one search engine. However today, the Search Engine Industry is completely dominated by the big three. Google, Yahoo and MSN. Dominance in Web Search gives these prominent Search Engines an important responsibility to maintain fair access to as many sites as possible. Each Search Engine has a fair share of the traffic pie and sees no major competition coming along. Websites are entirely dependent upon Google, Yahoo and MSN for traffic. These Search Engines have monopolized the Search Engine Industry and threatens the Web's independence. Organic Spam Results, Irrelevant Results, and Paid Advertisements The basic model of search engine is to display search results based on relevancy to the search query, as determined by algorithms or other objective criteria. Therefore, the visitor reasonably expects that the search results displayed by individual search engines are ranked in accordance with this standard industry practice - i.e., based on a set of impartial factors. With the ongoing organic spam and irrelevant search results, it seems that the Search Engines are clearly a winner as they have moved their full focus on maximizing their revenues from Paid Search Advertising. The editorial organic results are left with no integrity at all and manipulated. These Search Engines are no longer the same Search Engines that they used to be but "ad delivery mechanisms". We can smell breach of trust from the Search Engines as they shrewdly take cover and blame the technical limitations of their product for producing spam and irrelevant results; whereas it evidently shows that they might have let loose their Spam Control Programs to distort the organic search results. As the organic results are distorted with spam and irrelevant results, these results do not relay trust with the visitors and the relevancy of the Sponsored/Paid Results works in favour of the Search engines as more traffic is diverted to these paid results. The Search Engines seem to be forcing the public to buy and only rely on Paid Search Advertising. Search Engines are quick to blame SEO and SEM professionals for producing and encouraging low-quality content and walk away with a clean chit that their Spam Control Programs are already under numerous pressure fighting spam. Search engines seem to be taking a myopic view and do not seem
to understand that in the long run, the growing criticism could
damage their credibility with the public at large.
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