About OrganicSpam

A War against Spamindexing or Search Engines?

Search engines provide a valuable service to the online community. People use search engine platforms to find information or to connect qualified buyers with relevant sellers. Search engines have become essential to the quest for learning and knowledge in the Internet Age as an indispensable medium to our everyday lives. Millions of people out there are dependent on free editorial traffic from Search Engines on a day to day basis.

The basic model of a crawler based commercial search engine is to display search results based on relevancy to the search query, as determined by algorithms or other objective criteria. Therefore, the visitor reasonably expects that the search results displayed by individual search engines are ranked in accordance with this standard industry practice - i.e., based on a set of impartial factors.

Search engines claim that they use complex, automated methods to rank sites that make human tampering with our results extremely difficult, (but not impossible). A 'search query' on a Search Engine is supposed to be an objective way to find high-quality websites with information relevant to your search.

However, since the last few months, Search Engines are not striking a balance between their editorial and paid listings.

The Search Engine results are not the same anymore. The search results are full with spam and irrelevant sites.

As spammers deliberately choose to exploit commercial search engines, Search Engines are either losing the war on combating spam and generating more and more spam filled results or they are not interested in the relevancy of their editorial results anymore, focusing only the relevancy of their Paid results.

The web community is aware of the fact that the free organic listings compete with the paid listings and do not generate any revenues for the search engines. Evidently, the relevancy of the editorial results directs the search engine visitors to relevant sites appearing in the organic results. Such sites attract maximum traffic without paying any fee to the Search Engines and hence receive free traffic as they are found relevant by the Search Engine.

The main revenue model of a commercial Search Engine is to make money from clicks and traffic that is generated on its Paid listings. The probability of clicks on Paid listing increases as the surfer is dissatisfied with the irrelevant editorial results and ends up clicking on the relevant Paid Listings

As the paid listings are now far more relevant to the search query as compared to the editorial listings, this has led to an outcry from the web community.

A large part of the web community still has no idea on how Search Engines have silently changed their rules and deceiving the public by skewing organic search results (which have been promoted as unbiased research tools) and focusing on profit maximization through Paid Listings.